IGNOU MBA
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JULY-DECEMBER
2018 TERM
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Course
Code : MS-06
Course
Title : Marketing
for Managers
Assignment
Code : MS-06/TMA/SEM-II/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2018 to the coordinator of your study center.
- (a)
What do you understand by the term marketing? Taking two examples of your
choice highlight the importance of “Transaction” in the whole process of
marketing.
(b) Critically evaluate
the significance of marketing function in the Indian economy post economic
reforms of 1990’s. Prepare an essay highlighting the level of economic and
social development, (you may access secondary data from various sources).
- (a)
What are the constituents of marketing mix? Discuss each of them in
strategy formulation. Pickup an example one each from an FMCG and consumer
durable of your choice and explain their role in strategy formulation.
(b) Why and when
marketers, evaluate, and monitor consumer behavior? Elaborate by taking a
suitable example where consumer behavior has largely played a key role in the
success of the product/brand.
- (a)
Discuss segmenting targeting and positioning strategies. What are the
advantages that a firm accrue from effective segmentation? Discuss the
bases of segmentation for the following products.
(i) Food processors.
(ii) Perfume for women.
(b) Distinguish a
product from a service offering. What are the distinguish characteristics of
services that make them different from product /goods. Illustrate with an
example.
- (a)
Discuss the concept of Product Life Cycle(PLC). Develop suitable marketing
strategies for the following products that may be used at the introduction
and maturity stage of the PLC.
(i) Audio Music System
(ii) Packaged fruit
juices.
(b) Discuss the major
pricing methods that are available for the marketers to effectively price their
product.
IGNOU MS-06
SOLVED ASSIGNMENT JULY-DECEMBER 2018
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