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Course
Code : MS-612
Course
Title : Retail
Management
Assignment
Code : MS-612/TMA/SEM-II/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2018 to the coordinator of your study center.
- (a) Define
retailing and discuss its growing importance in the current market
scenario. Who is a retail customer? Why it is becoming increasingly
important for retailer to have enough knowledge of their clientele so as
to develop the most ideal and best possible marketing mix strategy.
Discuss with suitable illustration.
(b) Discuss the various
retail formats you one familiar with and highlight the major characteristics
that differentiates from each other.
- (a)
Who is a retailer? Explain with suitable examples. What are the various
tasks that a retailer ought to undertake to ensure for the growth of the
business? Take an example of your choice list out all the tasks and
explain each of them in contributing to its growth.
(b) What are the
elements of strategic planning process? Explain in detail their significance..
- (a)
Discuss the importance of retail mix. It is said that the success of
retail business les in proper evaluation of merchandise on offer with the
right pricing strategy. Elaborate the above statement by picking up any
two examples you are familiar with.
(b) Discuss the concept
of customer relationship marketing. Why it is increasingly becoming relevant
for retailer to design loyalty programme on an ongoing basis? Explain with a
suitable example.
- (a)
Safety and security measures assume greater importance in retail business
similar to any other sector/industry. Explain and justify with examples.
(b) What is non-store
retailing? What are the major types of non-store retail formats available in
Indian contest? Comment on the drawbacks of these formats.
IGNOU MS-612
SOLVED ASSIGNMENT JULY-DECEMBER 2018
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