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Course
Code : MS-68
Course
Title : Management
of Marketing Communication and Advertising
Assignment
Code : MS-68/TMA/SEM-II/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2018 to the coordinator of your study center.
- (a)
What is marketing communications? As a customer does the role of marketing
communication helps in your buying decisions process? Discuss with
suitable illustration.
What elements of
promotion mix would you recommend for the following and why?
(i) Proposed electric
car to be offered/launched
(ii) Public Transport
services (Road ways) in your location.
(b) As one of the
leading direct broadband satellite TV provider in the country, when and why it
becomes necessary to plan promotional strategies. Explain.
Discuss the various
steps involved in the planning process of promotional strategy by taking the
above example.
- (a)
Distinguish advertisement from advertising. What are the two major
activities that contribute to the success of an advertisement? Discuss by
picking up any two print advertisements of your choice and evaluate in
terms of its impact on the target market.
- (a)
What do you understand by the term “Media” in the context of advertising
and communication?
As a media Head of a
leading Ad agency what criteria would you adopt in media selection in the
following situations.
(i) Pre-launch
promotional strategy for a 250 motor cycle for urban youth
(ii) Initiative to
educate ban on plastic bags
(iii) Creating
awareness on the dangers of drunk driving.
(b) What are the major
objectives of sales promotion? Discuss the different types of sales promotion
available for the marketer to enhance the sales of the firm.
- (a)
What is an advertising agency? Discuss the basic structure of an
advertising agency. What are the major reasons that marketers seek
services from these agencies? Justify.
(b) What is Internet
Marketing? What are the major reasons for its remarkable growth in the last
decade. Collect data / information from various sources for this growth and
prepare an essay highlighting the scope, growth and challenges of this medium
for the next five years.
IGNOU MS-68
SOLVED ASSIGNMENT JULY-DECEMBER 2018
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