IGNOU MBA
SOLVED ASSIGNMENT
FOR
JULY-DECEMBER
2018 TERM
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Course
Code : MS-611
Course
Title : Rural
Marketing
Assignment
Code : MS-611/TMA/SEM-II/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2018 to the coordinator of your study center.
- What
do you understand by the term ‘rural markets’? What are the implications
for an FMCG company wanting to enter rural markets, in terms of
(a) its rural product
mix
(b) its promotion mix.
- Highlight
the major characteristics of the rural marketing environment which must be
considered while developing marketing strategies for penetrating rural
markets.
- Describe
the factors that affect the ‘problem recognition’ and ‘information search
behaviour’ for the rural markets. Illustrate your answer by taking
suitable examples.
- Explain
the concept of promotional pricing in the context of rural markets.
- Explain
the relevance of symbols, pictures and music for designing rural
promotion.
- With
the help of suitable examples explain the behavioural aspects in rural
distribution.
IGNOU MS-611
SOLVED ASSIGNMENT JULY-DECEMBER 2018
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Solutions with Excellent Quality Available at Reasonable Prices…
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